The elevator in my building has a little news-screen that gives you tidbits of today’s news, the time and weather, some stock prices, etc. Today on the way home, it told me, “Studies show that blue is by far the favorite color of both men and women, with girls preferring a redder shade of blue, and men preferring a greener shade.”
The headline? “Girls Like Pink”.
Wait, huh? I thought you just said that girls like blue just like boys do. I guess with a bit of fudging you could say girls like red and boys like green—but pink?
But sure enough, everyone is touting this as the study that shows that “Girls Like Pink”. The London Telegraph, for instance, has the headline, “Girls really do prefer pink, study shows”. The article starts out:
Girls really do prefer pink—or at least a redder shade of blue—and boys prefer blue, according to research that shows that men and women see the world differently.
It continues with such outlandish statements as, “A love of salmon, fuschia and coral does seem to be hard-wired into females,” its evolutionary claims apparently supported only by the fact that both Chinese and British subjects were used in the study (which was basically a colored-squares version of kittenwar). And again, I might remind you, blues were the most commonly chosen colors in this study, not “salmon, fuschia, and coral”.
Other popular headlines include, “Pink for a girl and blue for a boy—and it’s all down to evolution” (from The Guardian), “Women may be hardwired to prefer pink” (from New Scientist), “Division of sexes is colour coded” (from The Australian), “Why Girls Prefer Pink” (from CBS), and “Women Hardwired to Like Pink, Study Suggests” (from Live Science).
Oh well. I like Pink too. Who knew?

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